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What happens to a personalisation placeholder if it is not specified or is left empty?

If this is the case, the placeholder is removed and replaced with an empty value. If necessary, you can check whether the personalisation value should, or is allowed to be, left empty.

For example: If First Name not same (!=) [leave field empty] THEN “Dear {{firstname}}” ELSE “Hello Customer”.

Other questions about Personalisation Options

How can I enter a standard value (else) clause with the ‘If-then-else’ personalisation that is applied if no other condition is met? Is it possible to send personalised newsletters with Newsletter2Go? Does it happen automatically? Do all recipients who receive a newsletter sent using your program see the email addresses of all other recipients of the same newsletter? I have a list of recipients that I wish to personalise (Mr/Mrs). How do I go about this? We would like to address each recipient personally, with their first and last names. How do we go about this? How do I personalise my newsletter and the way I address recipients? Is it possible to create multiple personalised elements in a newsletter? How do I use the Personalized Newsletter Building Blocks? How do I use personalised vouchers?

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