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What is the difference between the ‘unique opens’ and the ‘total number of opens’?

Unique opens indicates the number of different recipients who opened the email at least once. The total number of opens includes all opens and re-opens by all recipients.

It is also not important whether the email is opened in the ‘Preview’ or as a full image (or similar). As soon as the images of the newsletter are opened, the ‘open’ is registered.

Other questions about Tracking Options

How can the open- and click rates of a newsletter be tracked? Is it possible to track links using your newsletter software? Open- and link tracking are activated as standard. Optionally, you can also activate Google Analytics Tracking and conversion tracking. Is it possible to pass the newsletter reports on to someone else? How can I edit my tracking options? How does Google Analytics Integration work? How do I set up a custom tracking domain for tracking clicks and links? Can I export a newsletter that I have already sent? How can I use Newsletter2Go conversion tracking with Google Tag Manager? How can I activate econda tracking for my newsletter? How are the open rates tracked?

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