◂ Back to 'Reports'

How are the open rates tracked?

Opens are tracked statistically if a recipient allows the images in the newsletter to load. Therefore the open rate is always a minimum value for the actual number of opens.

If an email contains no images this is not an issue because our system inserts a tiny, transparent image (1×1 pixels) into every newsletter, just for this purpose.

Other questions about Tracking Options

What is the difference between the ‘unique opens’ and the ‘total number of opens’? How can the open- and click rates of a newsletter be tracked? Is it possible to track links using your newsletter software? Open- and link tracking are activated as standard. Optionally, you can also activate Google Analytics Tracking and conversion tracking. Is it possible to pass the newsletter reports on to someone else? How can I edit my tracking options? How does Google Analytics Integration work? How do I set up a custom tracking domain for tracking clicks and links? Can I export a newsletter that I have already sent? How can I use Newsletter2Go conversion tracking with Google Tag Manager? How can I activate econda tracking for my newsletter?

Newsletter2go verwendet Cookies, um Ihnen den bestmöglichen Service zu gewährleisten. Wenn Sie auf der Seite weitersurfen stimmen Sie der Cookie-Nutzung zu. Ich stimme zu.