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How does Google Analytics Integration work?

You do not have to do anything more than check the box under ‘Tracking Options’ in the settings.

Google Analytics Integration uses various tracking parameters that Google Analytics then processes (compare campaigns). The campaign name (utm_campaign = {your campaign name}), the source name (utm_source = newsletter) and the campaign medium (utm_medium = email) are all attached to each one of your links.

Other questions about Tracking Options

What is the difference between the ‘unique opens’ and the ‘total number of opens’? How can the open- and click rates of a newsletter be tracked? Is it possible to track links using your newsletter software? Open- and link tracking are activated as standard. Optionally, you can also activate Google Analytics Tracking and conversion tracking. Is it possible to pass the newsletter reports on to someone else? How can I edit my tracking options? How do I set up a custom tracking domain for tracking clicks and links? Can I export a newsletter that I have already sent? How can I use Newsletter2Go conversion tracking with Google Tag Manager? How can I activate econda tracking for my newsletter? How are the open rates tracked?

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