How can I use conversion tracking with Newsletter2Go?
When you create a new newsletter and go to step 5 ‘Send’, you will find ‘Track opens, links and conversions’. Under this you can turn on the conversion tracking.
Important:
So that conversion tracking works properly you need to add the following javascript to your target page (e.g. order confirmation). See Google Tag Manager for an alternative solution.
<script type="text/javascript" src="https://www.newsletter2go.de/pr/conversion/nl2goconversion.js"></script>
After the target page has been loaded (or, for example, someone clicked on a Submit button), the function: nl2goconversion() has to be called up. For example:
<body onload="nl2goconversion()">
Other information can also be added to this function if extra information is required: nl2goconversions(options)
var options = {'product' : [
{name: "product1", number: 5, amount: 20.55, description: "short description for product1"},
{name: "product2", number: 1, amount: 5.99, description: "short description for product2"}
]
};nl2goconversion(options);
Moreover, you can also add a description of the article purchased, as well as the total sum and the number of articles.
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