What is the CTR (Click-through-rate)?

The click-through-rate indicates the number of recipients that opened your newsletter and then clicked on a link contained within it.

Other questions about Important Statistics

Can I define the time-frame for the evaluations found in the reports? What is the unique click rate? What are the ‘average clicks’? What does ‘Clicks’ mean? What are the ‘unique clicks’? What are the ‘average opens’? How is the number of opened emails calculated? Is there some sort of a reply sent from the email client to the sender? How can I find out which recipients did, and did not, read my newsletter, click on it, unsubscribe from it; or whether they bounced? What is meant by ‘Thresholds’ in the newsletter reports? How can I use conversion tracking with Newsletter2Go?

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