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What are the ‘average opens’?

The average opens indicates the relationship between the total number of opens and the total number of unique opens.

It therefore shows, on average, how frequently the newsletter is opened by an individual recipient.

Example:

A newsletter was sent to 10 recipients. It was opened by four of them. Of these four, two open the email twice. The average opens is therefore 6/4 = 1.5.

Other questions about Important Statistics

What is the CTR (Click-through-rate)? Can I define the time-frame for the evaluations found in the reports? What is the unique click rate? What are the ‘average clicks’? What does ‘Clicks’ mean? What are the ‘unique clicks’? How is the number of opened emails calculated? Is there some sort of a reply sent from the email client to the sender? How can I find out which recipients did, and did not, read my newsletter, click on it, unsubscribe from it; or whether they bounced? What is meant by ‘Thresholds’ in the newsletter reports? How can I use conversion tracking with Newsletter2Go?

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